The World of Heineken @ Ho Chi Minh City, Vietnam
One of the touristy things to do when in Ho Chi Minh City is to have an unparallelled panoramic view of the city from a high view point, such as from Landmark 81 or Bitexco Financial Tower.
registration for customised gift
While Landmark 81 is the top choice of many by virtual of the fact that it is the tallest building in the country at 81 floors, Bitexco Financial Tower has an added advantage as it is home to The World of Heineken, only the second in the world besides the original Heineken museum at its headquarters in Amsterdam, the Netherlands.
Trivia: Vietnam is Heineken’s first largest market in the world and the biggest in Asia, hence its location for The World of Heineken.
Ron, our ambassador
Located on the 58th, 59th and 60th (top) floors of the 262-metre Bitexco Financial Tower that is ranked 5th in CNNGo’s World’s 20 Most Iconic Skyscrapers because of its tower design inspired by the shape of the lotus, Vietnam’s national flower, The World of Heineken is one tour that’s not to be missed by beer lovers, particularly of the Heineken brand.
Heineken Awards Gallery
Ron was our ambassador for the tour. He explained how Gerard Adriaan Heineken founded the brand in 1873, following the purchase of a local brewery in Amsterdam 1864, by his wealthy mother.
Heineken labels through the years
What makes Heineken stand out among all the other lager brands is its unique yeast that was developed by a Dr Elion in 1873, whereby its recipe is still used today. Over four generations, the Heineken brand evolved from merely just another beer brand to a lifestyle brand, aided by the popularity of King of Romance Engelbert Humperdinck’s in his Quando Quando Quando (When? When? When?) back in 1962.
heads of the company through the generations
During the guided interactive beer brewing tour, you would learn that the four main ingredients to brew beer are water, malted barley, hops (beer flower) and of course, Heineken A-Yeast, the secret ingredient of the brand.
the four main ingredients of Heineken beer
Over the course of the hour-long journey, visitors also learn from the DraughtMaster how the five steps of serving the best Heineken beer:
1. Rinse – rinse glass to make it clean and cold
2. Pour – pour with the glass at 45-degree angle for a full satisfying head
3. Skim – skim off the foam at 45-degree angle to seal the head
4. Check – check that the head sits on the horizontal line of the star
5. Serve – serve on a coaster with the logo facing customer, saying, “Enjoy your Heineken.”
Heineken gallery
Then it’s “Một hai ba dzô” (cheers / bottoms up in Vietnamese). Sip on your cool drink at the highest Heineken Bar in the world on the 60th floor of Bitexco Financial Tower, as you enjoy a mesmerising aerial night view of Ho Chi Minh City.
pouring tutorial
As part of the entry fee, each guest is offered two half pints (250ml) of Heineken extra-cold beer, excluding the training pour earlier, chips and water, and as souvenir to commemorate your visit, there is a customised bottle of Heineken Silver with your chosen name printed on it, to take home.
animated Ron
The VND 250,000 entry ticket to The World of Heineken comes with a free visit to Bitexco Financial Tower’s Saigon Skydeck at Level 49. If you wish to visit Saigon Skydeck ONLY for the city’s 360-degree panoramic view, ticket is VND 200,000 per person.
Heineken games room
Purchase your tickets at the counter at Bitexco Financial Tower (36 Ho Tung Mau St, Dist 1, HCMC) or book online in advance. The World of Heineken is nor suitable for those who are below 18 years old, expectant mothers or non-drinkers. I’m a teetotaller myself, but I still enjoyed the experience.
at the World’s Highest Heineken Bar in Ho Chi Minh City, Vietnam
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customised bottle of Heineken Silver with your chosen name printed on it as souvenir
The World of Heineken
Business hours: 3pm until 10pm daily, with three tour sessions at 7pm, 8pm and 9pm (except on special occasions)
Phone: +84 8 9898 1873
Email: info@theworldofheineken.com.vn
Facebook: The World of Heineken
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